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Karat expands push into enterprise market and focus on developer engagement – adding enterprise sales leader Marcus Taylor and marketing exec Dan Haroldsen to its leadership team

The Karat Team image

The Karat Team

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Karat today announced the addition of two executives to its leadership team – roles that will enable the company to grow further into the enterprise and continue engagement of developers. Dan Haroldsen is joining as VP of Marketing, and Marcus Taylor has been promoted to VP of Americas Enterprise Sales.

Most recently, Dan led marketing and customer experience for the signature engineering data product at Pluralsight. Prior to Pluralsight, Dan held a series of marketing leadership roles at Microsoft, Adobe, and Salesforce. He is based in Seattle.

“Dan brings a deeper expertise in developer and enterprise marketing to Karat. This is essential given the nature of our product and our focus as a company,” Karat Co-Founder and CEO Mo Bhende said. “As we continue to build our growth engine, Dan will play a critical role in expanding our marketing function – drawing on his strong orientation towards growth and metrics.”

“I love being a part of companies that are scaling, and strengthening the marketing function to ensure they’re meeting customers where they are. To be able to do this – and to do this with a company that is solving a much larger societal problem to create more equity in the tech sector – is inspiring,” Dan said. “I’m a firm believer in what Karat is doing to make interviewing more equitable for those who are underrepresented in technical jobs.”

Marcus Taylor joined Karat in January 2022 as VP of Account Management, and was promoted to VP of Americas Enterprise Sales in October 2022. Prior to Karat, Marcus spent a decade at Indeed, starting as an account executive and leaving as senior director of the company’s sales. He started his career in finance, with roles at Mass Mutual and the Mergis Group. Marcus is based in Austin.

“In a little over a year at Karat, Marcus has expanded his remit to lead one of our most critical segments – growing our business development in the enterprise,” Mo said. “Marcus embodies the Karat principle ‘One Team, One Karat’ in his ability to motivate his team to operate at a high performance level and collaborate across our entire business. We’re very pleased to have him on the Leadership Team in this newly-created, high priority role.”

“I joined Karat because of the opportunity to impact change and bring more underrepresented talent into tech. I’m excited about this new role – cultivating relationships with enterprise companies that are committed to unlocking opportunity through their hiring processes,” Marcus said. “In my year here, I’ve found that the clients who are the best fits for Karat – that derive the most value from our product offerings – are committed to fundamentally changing how hiring is done. I’m excited to expand this work as Karat keeps growing its enterprise offering.”

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